FAIRPASS Expands Globally: Singapore Entity Established, Debuts at Travel Tech Asia 2025

FAIRPASS Establishes Singapore Entity and Makes Global Debut at International Exhibitions

FAIRPASS, the sustainable MICE technology platform developed by Blue Origin Co., Ltd., has officially entered the global market — backed by a newly established Singapore entity and a string of high-profile international exhibition appearances.

Blue Origin was selected as a winner of the 2025 Busan Tourism Startup Competition, a program organized by the City of Busan and the Busan Tourism Organization to identify and support innovative startups with global growth potential in the tourism and MICE sectors.

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Korea’s First Fully Integrated Event Registration Platform

FAIRPASS is recognized as Korea’s first all-in-one event registration platform, combining three core components that have traditionally been managed separately:

• Self-service badge printing kiosks — eliminating the need for manual badge distribution and reducing on-site staffing requirements
• 100% recyclable paper badges — including badge inserts, clips, and lanyards, all designed to replace single-use plastic badge holders
• Real-time hybrid registration platform — synchronizing online pre-registration with on-site QR check-in, providing event organizers with live attendance data across both physical and virtual touchpoints

Together, these solutions help corporate event managers, PCO agencies, and conference organizers cut operational costs, reduce attendee wait times, and eliminate single-use plastics — without sacrificing the professional experience expected at enterprise-level events.

The platform is already trusted by over 800 organizations, including global corporations such as LG Electronics, Hyundai, and Samsung, international institutions including ADB and APEC, and major venue operators like COEX.

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Singapore Entity Established — Global Expansion Underway

In May 2025, Blue Origin formally established a Singapore-incorporated entity, positioning the city-state as the strategic launchpad for FAIRPASS’s expansion across Southeast Asia and beyond.

That October, FAIRPASS made its international exhibition debut at Travel Tech Asia 2025 in Singapore — one of the region’s leading trade events for travel, hospitality, and event technology innovators.

Building on that momentum, FAIRPASS was also invited to speak at Web in Travel 2025, a premier global conference bringing together tourism and technology leaders from across the world. The FAIRPASS team presented on:

• The evolution of MICE technology in Korea
• Emerging trends reshaping the global MICE industry
• Real-world case studies in sustainable, low-waste event operations

The presentations were met with strong interest from international event professionals and technology buyers, further validating demand for sustainable event infrastructure solutions in global markets.

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Singapore as a Gateway: Accelerating Strategic Partnerships

With the Singapore entity now operational, Blue Origin is actively localizing its business model for Southeast Asian markets and pursuing strategic partnerships with regional PCO agencies, venue operators, corporate event teams, and hospitality technology providers.

The company’s global expansion efforts are also supported through the 2025 Busan Tourism Startup Program, which provides selected startups with resources, mentorship, and international market access support.

A spokesperson for Blue Origin commented:

“Through FAIRPASS, we are committed to leading the transformation of the MICE industry with sustainable, technology-driven event solutions. We will continue to grow alongside Busan’s outstanding companies while proving our competitiveness on the global stage.”

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✍️ Original article by: Ji-hye Hwang · Segye Ilbo (세계일보) · December 3, 2025 🔗 Read original article ⓒ Segye Ilbo — Window to the World